We've talked previously about beauty hype ingredients recently which included hyaluronic acid. Another one of those hyped ingredients that were doing the rounds for years was collagen, it still is and like hyaluronic acid it has good reason to be receiving the 'hype'
Collagen is a protein that fills the extracellular space in between connective tissues such as skin, tendons and ligaments. It acts as a protective barrier and much like HA is also depletes depending on our lifestyles and as we age. In the beauty industry having a youthful appearance includes plumped cheeks, a smooth jawline and forehead that's radiant and wrinkle free - as we age the skin slackens and those gaps that we